About Dashly
We know workforce, because we've worked in it ourselves.
Dashly was founded by Martijn, who set up a staffing agency and a field marketing company himself. We live workforce data and know every layer of the model.
Why Dashly exists
From scattered numbers to one truth.
Analytics shows what happened. Intelligence tells you why, and what to do about it.
Every system knows a part
Your ATS counts applications, your scheduling sees who's working, your payroll knows what an hour costs and your accountant tells you a month later what was left over. Nobody sees the whole picture.
From experience to model
We've turned that experience into the Workforce Intelligence Model. It captures every layer of your organisation, from recruitment marketing to finance, and shows where things get tight and leak away.
One model, your core
The model is the same for every organisation. What the core is and which questions count differs per target group: flex, permanent, corporate or recruitment marketing agency.
How we work
We set it up, you approve.
Dashly AGI, our digital colleagues, sets up each layer. A data manager reviews it with you if you want. Nothing goes live until you approve.
Connect
Your systems connected: flowing in automatically, with history, monitored.
Model
The model set up on your definitions: what counts as a placement, hire or worked hour.
Validate
We check the numbers against your own and explain the differences.
Live
Only once the numbers add up: in dashboards, in your own AI, or both.
What we promise
We keep it accurate.
You provide what only you know. We maintain connections, model and checks.
- Every key metric with a fixed formula and a source.
- If something is missing or off, we flag it instead of guessing.
- We explain differences with your own records before you go live.
- Data shielded per customer, permissions per role and a data processing agreement (DPA) as standard.
The people
The people behind Dashly.
Founders, data managers, data engineers and developers: together we make sure your numbers are right.
Martijn Bruintjes
Founder
Daan van der Lugt
Founder
Ed Bruintjes
AI adviser
Dane Lodder
Data manager
Jurgen Pertijs
Data manager
Sarah-Ellen Achthoven
Customer success
Shaheer Ahmed
Data engineer
Waleed Jawaid
Data engineer
Petro Koriaka
Data engineer
Cherwin Kramer
Full-stack developer
Ivar Steijlen
Full-stack developer
Brenda Stoute
Front-end developer
Want to meet our team?
In half an hour we show you how your systems come together in Dashly.