Who it's for · Recruitment marketing agency
From campaign to placement.
Dashly shows recruitment marketing agencies, per client, whether campaigns hit the hiring target and which channel leads to a placement.
The core
What it comes down to.
You don't deliver people, you deliver applicants. We start with the measurement plan: your channels, Dashly Collect and GA4.
Steering question
Which campaign delivers the most placements per euro and per hour of our team's time?
Balance
Clients' hire targets against qualified applications.
Result
Margin per client, after media spend and hours.
Why, and what next
Where campaigns don't become placements.
Which client is missing its hire target, and why?
- Are enough qualified applications coming in halfway through the run?
- Is it the channel, the creative or the budget?
- Is the client following up on the applications, or are they sitting in its ATS?
What you doAdjust budget, creative or audience, and discuss follow-up with the client.
Which channel delivers placements, not just applications?
- For how many applications do we know the status in the client's ATS?
- For how many placements do we know which channel they came from?
- What does a placement cost per channel, per client?
What you doShift budget to the channels with the lowest cost per placement, and agree with the client on feedback from the ATS.
On which client are we losing money on our own hours?
- How many hours go into each campaign, against the budget?
- What is left per client after media spend and hours?
- Is that client actually hitting its hire target?
What you doCap the hours per campaign, or review the fee.
Modules
Where you start.
We build this first. The rest follows when you want to go further.
Recruitment intelligence
Campaigns and media through to placement at your client, via Dashly Collect and the client's ATS.
Demand intelligence
Your client portfolio: campaign briefs, hire target met and client retention.
Margin intelligence
Margin per client after media spend and hours, with your hours per campaign.
Your systems, your model. Your clients' ad channels (such as Meta Ads), Google Analytics 4, Dashly Collect and your client's ATS.
All connectionsAlso for