Above 100%, your existing clients are growing together, even if you lose a few.
Why it matters
Winning new clients costs more than growing existing ones. NRR shows how much growth comes from your current relationships: expansion into new roles or sites, minus what drops away.
Where it goes wrong
If you do not define 'existing', you include new clients and inflate the number. Only include clients that already had revenue a year ago.
How Dashly calculates it
Dashly calculates NRR per quarter from your accounting, with each client merged into one record. Share of wallet and growth per client sit next to it.