Why it matters
Clients often choose a party they already know. Share of voice shows how visible you are next to your competitors, and whether your brand and thought leadership are growing.
Where it goes wrong
Which competitors and channels do you count? If that set changes, the number jumps while nothing has really changed. Fix the set once.
How Dashly calculates it
Dashly calculates it per quarter from social listening, next to reach, branded search volume and the pipeline influenced by content.