Why it matters
Together with coverage, the win rate tells you whether your target is achievable. Per reason for losing, such as rate, competitor, no supply or timing, you see what you need to change.
Where it goes wrong
Deals that are never closed do not count and keep the win rate artificially high. Actually close lost deals too, with a reason.
How Dashly calculates it
Dashly calculates the win rate per quarter from the CRM. Losses by reason show whether 'no supply' is often the cause. Then the problem is not in sales, but in the balance of demand and supply.