Why it matters
Without a known source, you cannot calculate cost per placement or per worked hour by channel. Source attribution is therefore the precondition for every budget decision in recruitment.
Where it goes wrong
UTM codes and click IDs get lost along the way, for example when a candidate comes in through a job board, or when the source in the ATS is a free text field.
How Dashly calculates it
Dashly calculates it per week from Dashly Collect and the ATS. Dashly Collect measures clicks and applications from your recruitment campaigns itself, with consent. If it drops below your standard, the lever is: fix the tracking, so UTM and click ID are passed on everywhere.