On the demand side, for example, the model measures what share of shifts has a project number and an invoice line.
Why it matters
A key is the thread that follows a record through all your systems. On the demand side it runs from lead through deal, client, request, project number and shift to invoice line. On the supply side from campaign through application, candidate, placement and employee to time entry and payslip. Without a key, your systems stay separate islands.
Where it goes wrong
A shift without a project number or an application without a source breaks the thread. Then margin per client or cost per worked hour is no longer right, without you noticing.
How Dashly calculates it
Dashly measures key coverage on the demand side per week and on the supply side per month. Linking keys include the KvK number (Dutch Chamber of Commerce number), deal ID, debtor number and project number, and on the supply side UTM and click ID, candidate ID and employee number.