Why it matters
It is the first cost metric in the recruitment funnel, and the quickest to get. You see straight away whether a campaign or job ad delivers applications.
Where it goes wrong
A low cost per applicant is worth nothing if those applicants do not get through screening. So look further, at cost per qualified applicant, per placement and per worked hour.
How Dashly calculates it
Dashly calculates it per week from the ad platforms and the ATS, per channel and campaign. This requires the source of every application to be known.