Why it matters
It is fairer than cost per applicant: a channel with many unsuitable responses looks cheap, but costs your recruiters time. For recruitment marketing agencies it is a core metric, because the client's hire target depends on qualified applications.
Where it goes wrong
'Qualified' has to be defined: who decides, and when? Without status feedback from the ATS, you do not know who got through the screening.
How Dashly calculates it
Dashly calculates it per week from ad platforms and the ATS, per channel and campaign.