It is the outcome a recruitment marketing agency is judged on.
Why it matters
Clients of a recruitment marketing agency want hires, not clicks. If you track the hire target per client, you talk to the client about results and see in time which campaign needs adjusting.
Where it goes wrong
The placements sit in the client's ATS, not with the agency. Without feedback from that ATS, you do not know which applications led to a hire.
How Dashly calculates it
Dashly calculates it per month from the client's ATS. The share of applications with a known status sits next to it, as a measure of how complete that feedback is.