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FormulaApplicant to placement = placements ÷ applicants

Why it matters

Lots of applications mean nothing if few placements come out of them. Per channel, this conversion shows where the candidates who make it come from.

Where it goes wrong

The total hides where candidates drop out. So look per stage: applicant to interview, interview attendance, interview to hired, offer accepted. The stage with the biggest drop-off is your bottleneck.

How Dashly calculates it

Dashly calculates the conversion per week from the ATS, per vacancy, role, region and channel. Per channel, the model calls this quality per channel.

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