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Glossary · Recruitment intelligence

Cost per placement

Cost per placement is your campaign spend divided by the number of placements that came from it.

Also: campaign cost per placement

FormulaCost per placement = campaign costs ÷ placements

These are campaign costs only. If you want all recruitment costs per hire, including internal costs and agencies, look at cost per hire.

Why it matters

A placement is what recruitment has to deliver. Per channel, this metric shows which budget delivers placements and which only delivers applications.

Where it goes wrong

Between click and placement the source often gets lost, so placements end up under 'unknown' or under the last channel. Then you stop using channels that do work.

How Dashly calculates it

Dashly calculates it per month from the ad platforms and the ATS. For recruitment marketing agencies per client: media spend ÷ placements.

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